The Azabu Juban Shopping Street Festival is just an excuse to eat and drink a lot, it doesn't even try to pretend that the festival is attached to some temple or religious holiday.
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お好み焼(き)
おこのみやき
Japanese savoury pancake
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氷
こおり
Ice
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やきそば
やきそば
Japanese fried noodles
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ラーメン
ラーメン
Chinese noodles in soup
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特製
とくせい
Specially made
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いかやき
いかやき
Squid balls
The last one is a dish I hadn't seen before, I suppose it's like たこ焼き、(たこやき)、 octopus balls. They are a deep fried batter and octopus mixture. Kind of a Japanese comfort food, but it's not really very appetising, in my opinion.
All of these dishes are usually to be found at festivals. The ice is actually shaved ice with flavoured syrup, great in Summer. The signs were not very kanjified, I tried to pick the most kanjified examples but it wasn't easy. I forced myself to trudge around drinking beer and eating greasy food until I found some good ones.